Analytics and Advertising Services

5 Reasons to Start Using Google Tag Manager

Do you use Google Analytics?  Are you using Google Tag Manager with it?  If not, you should be.

For those who aren’t familiar, GTM is an easy to use script manager built to simplify tag creation and save time while still leaving room to customize your tags however you see fit.  It also improves the scalability of your site so it can continue to grow, and makes it easier to send data about how visitors use your site.

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So why Google Tag Manager is the best script/tag manager tool on the market? Here are 5 reasons:

1. Quicker Site Upgrades and Performance

GTM replaces a lot of code work that was previously necessary with simpler tag creation.  Once tested, changes can be launched simply by adjusting a few tags where appropriate, especially if coordinated properly with your development team.  Some companies have seen up to 600% faster tag implementation when using GTM.

2. Security

Changes usually come with a risk of security loopholes, but that’s not the case with GTM.  You directly control who has access to both your GTM and GA accounts.  Of course, you’ll still need to apply standard security practices, but there won’t be any new opportunities to crack your site.  GTM can even close potential loopholes if you use standard templates (Google AdWords Conversion, Remarketing and other) to eliminate potential errors.

3. Effective for Anyone

GTM is simple enough to use if you don’t understand code well.  Basic tags won’t require any code at all, allowing marketing professionals to modify the site without issues, leaving programmers free to work elsewhere.  However, it also carries robust features that programmers can use to better implement your more complex tags.

4. Update History

Every time you update a tag, GTM creates a version archive of it.  Every version you’ve ever built is saved, protecting your site from potential tag problems.  Should one arise, simply roll back your tag to a prior version.

This feature also makes troubleshooting simpler, since it’s easier to identify exactly when a problem began.  Rolling back to a prior version until the problem vanishes points to the exact change that caused the error.

5. Separate Development Environments

Code can get messy when a large team is involved.  Too many developers making changes can lead to a muddled jumble of code, especially when testing multiple changes at once.  GTM allows developers to create separate workspaces or environments to test their tags, protecting your site and isolating tag issues during testing.  It’s perfect for any group of teams making changes to the same site.

AnalyticsDevs offers very affordable Google Tag Manager implementation for your business. Click here to learn more about how GTM can benefit your company.

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