Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.
Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content — to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.
(00:22) Event Basics
(01:43) Manually Coding Events in Google Analytics
(02:53) Google Tag Manager Container with Google Analytics Tag
(06:17) Auto Event Tracking
(09:13) Using the Data Layer for Dynamic Parameters and Non-Click Actions
(12:30) Virtual Pageviews in Google Tag Manager
(13:28) Social Tracking in Google Tag Manager