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Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Andrew Wales, Nick Mihailovski, Pete Frisella

Google Analytics recently launched Universal Analytics, a new way to measure user interactions across any device / platform / environment. By measuring this data, developers can better optimize their applications. In this session we’ll discuss how how to measure user-interaction from any device as well as demo new reports and best practices to optimize both web and mobile apps.

For all I/O 2013 sessions, go to https://developers.google.com/live

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